VistaShares

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VistaShares delivers innovative Liquid Alternative investment solutions for today's investors. VistaShares ETFs are actively managed by industry and investment experts, offering a number of distinct strategies. Supercycle® Growth Equity ETFs seek exposure to technology-driven economic Supercycles® that the adviser believes may offer long-term growth potential. Target 15® option-income ETFs seek to generate monthly income while complementing a core equity portfolio. Income is not guaranteed and will vary, and the Target 15® name refers to the strategy's objective rather than a guaranteed or promised return. Investing involves risk, including possible loss of principal. There is no guarantee that any investment objective will be achieved, and past performance does not guarantee future results.

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Terms these notes use

Overlapthe share of a candidate holding that a portfolio already owns somewhere else, measured by looking through to companies rather than by comparing categories.
Concentrationhow much of the outcome rests on the largest few positions, which is a different question from how many positions there are.
Drifthow far a weight has moved from where it was set, which is what a rebalancing rule acts on and what a calendar ignores between dates.
Correlationhow two holdings have moved together, with the caveat that it is measured on the past and tends to rise exactly when it would be most useful for it not to.

What this address covers

This address writes about the gap between a strategy and a client outcome. The same holding, bought at two different times and sized two different ways, produces two different experiences, and the strategy is identical in both. Most of what a client actually lives through is decided by the decisions around a position rather than by the position.

Sequence is the part that is hardest to talk about honestly. A portfolio drawn on in its worst three years and one drawn on in its best three can hold precisely the same things and end somewhere very different, and no amount of analysis of the holdings will reach that.

Which means the interesting risk is often not the one being measured.

Volatility is measured because it can be, and the risk that decides whether a plan works is usually the order events arrived in, which cannot be.

That does not make volatility useless. It makes it one input among several, and it makes a plan that rests on it alone a plan that has confused what is measurable with what is important.